Evaluation of promotion measures of agro-food products in India, China and South East Asia

This study is the fourth iteration of a larger evaluation of the European Commission promotion measures in third countries and is specifically focused on India, China and South-East Asia.

The evaluation study contributes to debates about EU policies related to information and promotion actions in the various sectors concerned by promotion (wine, dairy products, fruits and vegetables etc). It also examines the selection criteria and implementation processes and aims to establish recommendations for the evolution of the relevant regulations.