Final evaluation of the MEDIA Plus and MEDIA Training programmes (2001-2006)

The objective of the ex-post evaluation of MEDIA Plus and MEDIA Training programmes was mainly to assess their impact on the european audiovisual sector (cinema and television). The timing of this evaluation provided the necessary distance to be able to evaluate their effectiveness, impact and utility and to identify those effects directly attributable to the Programmes (as opposed to those induced by external factors eg. Market forces). The overall objective was to to provide a general piece of work contributing to improve the understanding of the MEDIA Programme and its impact, informed by a sound gasp of the audiovisual sector in Europe